Vitiva Names P.L. Thomas as
Its Agent for the US and Canada
For immediate release... …………………………………..….March 13, 2006
Slovenia-based Vitiva announced today the
appointment of P.L. Thomas (“PLT”) as its strategic partner for
the sale of Vitiva products in the United States and Canada.
“After interviewing numerous market
participants, we decided that P.L. Thomas is the best choice to
help us successfully gain entry into the US market”, explains
Ohad Cohen, Vitiva¹s CEO. “PLT has a strong commitment to
serving its customers well through effective sourcing,
marketing, and support. They have built an excellent reputation
spanning many decades and are active in the nutraceutical, food,
and beverage industries.”
PLT will market
Vitiva's extensive line of
high-value, natural antioxidants based on rosemary extracts;
including INOLENSTM, an oil- soluble rosemary extract
that has been deodorized through a special proprietary process;
and AquaROXTM ,a water- soluble rosemary extract
containing rosmarinic acid as its primary active ingredient.
These antioxidant ingredients are particularly beneficial in
processed meats and poultry, oils, salad dressings and
beverages. At the same time, PLT will be working with dietary
supplements producers who have long recognized the outstanding
health benefits of rosemary.
“Our goal is to penetrate the fast-growing
dietary supplement market in the USA, as well as develop the
food market for rosemary extracts with emphasis on its powerful
antioxidant benefits", continued Cohen.
“Vitiva is a leading global supplier of
natural rosemary antioxidants, with its production facilities in
northeastern Slovenia, near the Austrian border. Its team of
scientists develops tailor-made solutions for a wide range of
applications. PLT welcomes the opportunity to offer these
excellent products to our customers and is very enthusiastic
about working closely with the Vitiva team,” states Paul
Flowerman, president of PLT.
PL Thomas, a New Jersey-based ingredient
supplier, offers fifty years of innovation in securing reliable,
high quality raw materials for the food/functional food and
nutrition industries. PLT is a one-stop resource for application
solutions, current industry information and technical service,
and specializes in water-soluble gums and clinically-supported
botanical extracts.
Vitiva
Mr. Ohad Cohen
CEO
Tel: +386217888733
E-mail:
service@vitiva.si
www.vitiva.si
P.L. Thomas &
Co., Inc.
Ms.
Paula Nurnberger
Marketing Manager
119 Headquarters
Plaza
Morristown, NJ
07960
Tel: (973) 984-0900
Ext. 214
paulan@plthomas.com
